Welcome to The Bloom Room — a studio, a garden and a flight of stairs on Hastings Street
If you have found your way here, you are probably planning a wedding, or you need flowers for someone by this afternoon. Either way, hello. This is the first post on a blog that will mostly be about the garden behind the studio and what comes out of it, so it seems right to start with who is writing it.
Who is behind the studio
I am Isla Fenwick. I trained under a florist in Melbourne for six years before coming home to Noosa to open my own studio, and The Bloom Room has been trading since 2019. It is just me. There is no team and no shop counter — the person who talks you through your wedding is the one who makes the bouquet, sets the arch, and drives the everyday orders around Noosa in the afternoon.
The studio is at 2/14 Hastings Street, Noosa Heads, up a small flight of stairs. Behind it is a yard, and the yard is the reason this blog exists.
Why the garden matters
About a third of what we use is grown in the yard behind the studio. Nobody else on the Coast can say that, and it changes the work in ways that are hard to see from a photograph and easy to see in a vase a week later. A stem cut the morning it is arranged has not travelled, has not sat in a wholesaler's cool room, and has not been out of water. It opens more slowly and it lasts longer. It also means the studio's palette follows the season, because what is at its best in the yard that week is what goes into the buckets.
The posts that follow will stay grounded in that garden — what is coming up, what has finished, what a particular week's everyday bouquets were built from — rather than general floristry advice you can find anywhere.
Weddings first
We do weddings mostly. That is where my heart is, and it is where most of the calendar goes: bouquets, buttonholes, arch and table styling, built around each couple's palette and venue. If you are planning one, the Gallery page is the honest introduction, and the Book page is where you set up a 45-minute consultation, in the studio or over video. Peak season books 6 to 12 months ahead, so do not leave it late.
And the jam jars
The everyday orders keep the lights on — and the offcuts from the wedding buckets go in a jam jar for someone having a bad Tuesday. The Shop page has the Everyday Seasonal Bouquet and, new this year, the Fortnightly Subscription Bunch, both delivered the same day across Noosa, Tewantin and Sunshine Beach.
What you will find on the site
The Services page lists the four things we do and their starting prices. The FAQ answers the two questions every couple asks — how far ahead to book, and whether we travel. The Contact page has the address, the hours (Tuesday to Friday 9am to 4pm, Saturday 9am to 1pm) and the note about the stairs. And this blog will keep you up to date with the yard.
Thanks for reading. If you are on Hastings Street during opening hours and we are not out styling a wedding, come up and say hello.
The four things we do, and what each one costs to start
People ask what a florist actually sells, and the honest answer for The Bloom Room is four things, ranging from a wedding that takes a year of planning to a bunch that arrives this afternoon. Here is each of them, with the starting price, so nobody has to email to ask.
Bridal florals — from $1,200
Bouquets, buttonholes, arch and table styling, built around your palette and your venue. A wedding is a set of pieces that have to belong together, and the way we get there is a 45-minute consultation — in the studio, or over video if you are interstate — where we talk through your colours, your venue and what you need on the day.
Why "from"? Because two weddings with the same number of guests can want very different flowers. The starting price is $1,200; the final figure depends on what you choose and is worked out with you at the consultation. A 30% deposit holds your consultation booking, and we ask for 14 days' notice to cancel or reschedule.
Peak season books 6 to 12 months ahead. We travel outside Noosa within reason — ask.
Event styling — from $450
Engagement parties, milestone birthdays and corporate launches, full room styling included. It is the same approach as the weddings, pointed at a room rather than a ceremony, and it starts at $450 with the final cost depending on the space and what you want in it. Booked through the same 45-minute consultation.
Everyday arrangements — from $65 delivered
Order online for same-day Noosa delivery — birthdays, apologies, just-because. In the shop this is the Everyday Seasonal Bouquet, $65.00 including GST, made that day from what is best in the buckets (and, in season, from the garden behind the studio). We deliver it ourselves the same day to Noosa, Tewantin and Sunshine Beach; we do not courier flowers. Prefer to collect? The studio welcomes walk-ins for everyday arrangements when we are not styling a wedding.
If an online order arrives wilted or wrong, we will redo it free the same day — just send a photo.
Subscription bunches — from $55 a fortnight
New this year. A fresh arrangement delivered weekly or fortnightly, no ordering required. In the shop it is the Fortnightly Subscription Bunch at $55.00 including GST — set it up once, and a bunch arrives every two weeks on the day you chose. One of our subscribers, in her own words: "I order the subscription bunch every fortnight and it never once disappoints." — Claire P.
Which one is for you?
Planning a wedding or an event: book a consultation. Wanting flowers today, or every fortnight: the Shop page. Not sure: ring 07 5449 1187 and ask Isla, who is the person who will be making them either way.
Why a third of every arrangement is grown behind the studio
Most florists buy every stem. There is nothing wrong with that — the flower markets and wholesalers exist for good reason, and the other two thirds of what leaves The Bloom Room comes through them, sourced locally where possible. But about a third of every arrangement we make is grown in the yard behind the studio on Hastings Street, and nobody else on the Coast can say that. This post is about what that actually does for the flowers, and for you.
What a bought stem has been through
A cut flower bought through the usual channels has been cut, cooled, packed, driven or flown, unpacked, re-cut and cooled again before a florist ever sees it. Some varieties handle that well. Many do not: the softer, more open, more garden-looking flowers — the ones that make an arrangement look wild rather than arranged — are exactly the ones that bruise, drop and wilt in transit, which is why they are hard to buy and why so many shop bouquets look the same.
What a grown stem has been through
It was cut this morning, a few metres from the workbench, and went straight into water. That is the whole journey. A flower that has never been out of water and never been chilled opens at its own pace and holds in the vase longer. It can also be a variety nobody ships — the fragile, blowsy things that only a grower can offer, because only a grower can get them to a bouquet intact. That is a large part of why our arrangements look the way they do.
What it means for a wedding
Weddings here are built around the couple's palette, and the garden is one of the places that palette gets filled in. Growing your own means a florist can plan a bed months out for a date, and it means a wedding's flowers can include stems with a genuine Noosa provenance rather than an air-freight one. It also means the honest answer to "can I have exactly this flower on exactly this date" is sometimes "let's see what the season does" — a good florist will tell you that at the consultation rather than on the day.
What it means for a Tuesday
The everyday bouquets and the subscription bunches come from the same buckets as the wedding work, and so they get the garden too. Cut in the morning, arranged, and delivered by us the same day to Noosa, Tewantin or Sunshine Beach. We do not courier flowers, because after growing a stem that carefully, putting it in a van overnight would undo the point.
And the offcuts
Nothing much is wasted. The offcuts from the wedding buckets go in a jam jar for someone having a bad Tuesday.
Future posts here will follow the yard through the year — what is coming on, what has finished, and what went into a given week's bunches. If you would like to see it in person, the studio is up a small flight of stairs at 2/14 Hastings Street, open Tuesday to Friday 9am to 4pm and Saturday 9am to 1pm, and walk-ins are welcome when we are not out at a wedding.
